![]() Google Ads do work when managed properly, but they can waste thousands quickly when mismanaged. The same thing applies today, Google does a terrible job of helping businesses figure out the platform. Google did a terrible job (click the link to read the story on it), burning my money on irrelevant things for no return on my investment. After all, Google should be the best at managing their own platform, right? He burned tens of thousands of dollars - for months, almost his entire account’s spend was on these terms.Įven I, for the sake of experiment, let Google’s own team manage Digital Position’s Google Ads account just to see what happens. ![]() You might see where I’m going here… when we audited the account, all we found was that despite him having keywords like “oral irrigation” and other related terms in his account, what he was really showing for once we dug into the search terms were all highly inappropriate. He was selling essentially a water flosser for your teeth, also known as an “oral irrigator”. I once had a client come to us, visibly frustrated on our first call saying “my Google Ads have never worked, this is just a last ditch effort”. You don’t know how the platform works, you’re afraid of wasting your money (if you haven’t wasted it already), and you’re strapped for time. Many have tried, and while a few have succeeded, many (if not most) have failed. Small business owners seem to have a “hate hate” relationship with Google Ads.
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